DETROIT – General Motors’ Buick division announced manufacturer’s suggest retail prices (MSRPs) today for the all-new 2006 Lucerne entry luxury sedan with base MSRPs ranging from $26,990 to $35,990. Lucerne pricing reflects GM’s Total Value Promise, targets comparably-equipped import competitors, and should have a positive impact on comparison shopping, particularly on the Internet.

"Lucerne is Buick’s most premium and elegant model,” said Buick General Manager Steve Shannon. “While not a replacement, Lucerne is contented and packaged to cover a price encompassing both LeSabre and Park Avenue while squarely taking on competitors.”

With premium content, a compelling safety story – including six standard air bags, dual-stage driver air bag, segment-first dual depth front passenger air bag – and a strong value story, Lucerne is a strong proof point for Buick’s Total Value Promise.

Standard on every Lucerne are OnStar, QuietTuning – Buick’s exclusive process to eliminate unwanted cabin noise – and a four-year/50,000 mile warranty. “In addition to a great line-up of standard features, Lucerne’s exterior styling, spacious interior and nimble ride and handling position Lucerne to win over competitive owners and Buick loyalists alike,” added Shannon.

Lucerne will be available in four models: CX, CXL V6, CXL V8, and CXS. Each MSRP listed includes a $725 destination charge.

Buick Lucerne CX – $26,990

The most aggressively-priced model in the lineup, Lucerne CX is powered by GM’s 3800 Series III V-6. Lucerne ’s starting MSRP is $460 below the current LeSabre and comes with significantly more content – including an enhanced warranty, traction control and additional airbags. When adjusted for equipment, Lucerne CX is priced more than $2,200 below a comparable 2005 LeSabre.

For consumers who pre-shop on the Internet, Lucerne will stand out. For instance, Lucerne ’s starting MSRP is $5,960 below the 2006 Lexus ES.

Buick Lucerne CXL V6 –$28,990

With 17” premium painted aluminum wheels, the CXL V6 offers leather seats, a leather-wrapped steering wheel and power passenger seat.

Buick Lucerne CXL V8 – $30,990

Lucerne CXL V8 shows an unparalleled value among V8 luxury cars. With an MSRP of $30,990, the Lucerne CXL V8 offers a 275 horsepower Northstar V8 that can go head to head against high end imports like the Lexus GS and Infiniti M, both with MSRPs which start above $45,000. StabiliTrak, GM’s electronic stability enhancement system that helps maintain vehicle control during certain low-traction driving conditions like ice, snow, gravel, wet pavement and uneven road surfaces, is available on CXL V8 models.

Buick Lucerne CXS – $35,990

The performance-oriented Lucerne CXS comes standard with the Northstar V8 and features 18” wheels. Lucerne CXS is the first Buick to offer Magnetic Ride Control, paired with StabiliTrak, to enhance overall ride performance. This system uses magnetically charged particles suspended in a synthetic fluid to continuously adjust the fluid’s viscosity to varying road surfaces and driving characteristics. The system has quicker response than conventional valve-damping systems, while providing exceptional vehicle control and increased tire contact with the road surface.

Full complement of comfort and convenience features

Lucerne has a complete range of comfort and convenience features available befitting Buick’s premium image, such as heated/cooled front seats; factory-installed remote start; Ultrasonic Rear Parking Assist; rain-sensing windshield wiper system; the first heated windshield washer fluid application in its class; a nine-speaker, 280-watt Harman Kardon audio system; six-disc in-dash CD changer with MP3 capability; and DVD map navigation. More information is available at media.gm.com.

Production of Lucerne starts in fourth quarter 2005 at the Detroit-Hamtramck manufacturing facility. That plant placed third in North/South America in the 2005 J.D. Power and Associates Initial Quality Study.