Buick Teams With Mag Rack To Unveil New Crossover Sport Van: Buick Terraza Featured On Popular Video Magazine
Detroit - Starting today (December 18), Cablevision subscribers who have access to the "Mag Rack" channel can go to "Your Next Car" where they will see a segment featuring Buick's newest product - the 2005 Buick Terraza crossover sport van.
Terraza is the third entry in Buick's growing truck portfolio, bringing refinement into the growing premium end of the mid-van segment. Terraza will be in Buick dealerships in Fall 2004.
The arrangement between Buick and Mag Rack includes an integrated marketing initiative that will drive digital cable subscribers to tune into this exclusive television event.
"'Your Next Car' viewers are avid auto buffs who want to be ahead of the curve on trade news. This unprecedented event is a VIP pass for viewers to go behind the scenes and see these new cars in action before next year's auto shows," said Matt Strauss, executive vice president and general manager of Mag Rack.
Mag Rack will highlight programming segments in Your Next Car's promotional on-air categories titled "New This Week" and "New This Month." Additional promotion includes on-screen banners on Cablevision's iO on-demand menu-screen; cross channel promotion spots on systems where Mag Rack is available; and consumer web site promotion at www.magrack.com.
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