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The Buick Park Avenue appeals to luxury-car buyers who desire prestige, quality, extensive standard features and riding comfort. They come to the market with high expectations, and tend to view their new car purchase as an "investment" more than an expenditure, per se. Park Avenue buyers tend to be well-educated, older males with successful managerial or professional careers. Most will not consider shopping the imports. Top priorities are luxury, reliability and comfort.

Source: The Buick -- A Complete History & Buick Motor Division
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